Natasha

My creative nonsense

2008-05-19T16:27:00.001+08:00

My photography

2008-05-19T16:15:00.008+08:00

My Photography

2008-05-13T20:21:00.005+08:00

Modern Pop culture

2008-05-13T20:00:00.007+08:00

1. How is the advertising world dominated by images of pop culture?

First and foremost, the meaning behind the phrase popular culture is when there is a new sense of simultaneous growth of popular culture, for example new popular celebrities, new trend and etc. The advertising world is dominated by images that have a retro-like design, bright and high saturated colors and are also the ‘picture perfect’ models. Most of the posters we have seen along Orchard road and Bugis have a certain retro-like design.

These two pictures are examples of what we meant retro-like design. What makes it a retro-like design is the circles. And we have seen a lot of these circles design on most of the posters along Orchard road and Bugis. They are usually very bright, vibrant and high in saturation. Thus It brings out the trend of colors used in posters and advertisement nowadays.
These designs and colors that are retro inspired can also be seen in the fashion and the trends of what the present people are wearing. A fashion show is also a way of advertising the product which are usually clothes. And current fashion shows are dominated by beautiful faces and very slim models which they name as size two.
And the advertising world for a fashion brand like Prada, Gucci, Victoria’s Secret and etc, are dominated by images of skiing and beautiful models and mostly popular and all these affects the trend of clothes people wear and also the desires that they like being as slim as the models, perfect hairs, perfect body and etc.

For example,

2. How does the images that you’ve seen(in the exhibition) apply in contemporary advertising?

The images that we have seen at the exhibition, uses primary colors, slim models and also beautiful faces, which also apply to the contemporary culture now. The colors used are very bright and saturated, like what some of the advertisement look like. The only distortion done to the portraits were the eyes but the rest were picture perfect. Maybe the portraits imply indirectly to the models. All models are pretty. They have perfect nose, perfect lips, perfect hair and beautiful eyes. However, the portraits’ distorted eyes may resemble the ugly side of the models which are not seen by the world. Thus, the images we have seen applies directly, through the color and the beautiful faces, and indirectly, through the message that it was trying to get at, in contemporary advertising.

3. How do you fit in the contemporary culture?

Contemporary culture refers to the culture we currently live in, example, the social, political, and economical climate, plus what we engage in today like the values. Thus, what we do today are what contemporary culture is all about. We are trend followers. As young adults, we are easily influenced by the current and upcoming trends in store for us. And this can be in a form of fashion, songs and music, design and colors. Thus, we buy clothes that are on trend right now such as the pop design and retro design t-shirt. Apart from buying, the use of language are also part of the contemporary culture. Some words are cool to use and examples can be vulgarities that are very common nowadays, the use of dude and yo and many more.

Pop songs are too old-fashioned and the new hip-hop beats are the trend nowadays. Thus, as trend followers, we get influence by the selection of songs and get easily addicted to this type of music that’s going around everywhere.

Modern & Pop Culture

2008-05-08T13:34:00.003+08:00

Why do images, pictures, art have a powerful impact on us?
- It's because images dominated our lives. Thay define us and also mould us. When we look at a certain peice of art, it may
change how we behave, feel and think.
- And also because some are beautifully and perfectly maed that it inspires us and changes the person we were.

Why is the modern world dominated by unrealistic images of the body?
- It started from the olden days of how different cultres made the images.
- The hunters lived in a harsh state where the women were fat, theu they bring out grotesque scultures.
- Eygtians create their images with a grid which brings out a little more realistic bpdy figure.
- Lastly, the Greeks were very full of themselves nd believe that the beautiful body is like a God's body.
- And the Eygptians and the Greeks combines to create a statue of a boy, which perfectly match a human body.
- But, the instinct that is hard wire into the brain of human can be overridden by culture.
- The statue of the boy was too realistic and boring.
- Therefore, the exaggerated parts of the body, like the muscles, bones and the way they stand to make it more appealing.

In conclusion, humans follow their culture than reality. And now as the modern would become more culturally diverse, the images will have a further changes.

Bleeding Love...

2008-02-20T14:57:00.001+08:00

What Do You Feel When You See This...?

Shadows & Silhouettes

2008-02-11T22:12:00.003+08:00

Morphing

2008-02-11T22:01:00.003+08:00

Transformation

2008-02-11T21:40:00.000+08:00

3D - Assignment 2

2008-01-14T19:01:00.000+08:00

My own Invention: A pencil case with Mp3. Most suitable for art students.

A Different Color

3D - Sunglasses

2008-01-14T18:59:00.001+08:00

I create my own sunglasses in 3D Max.

Typography

2008-01-14T18:17:00.000+08:00

I found this book; Typographics 5. Graphic Fusion.
And this are some of the articles i found interesting.

Designer & Art Director: Peter Horridge
Design Company: Peter Horridge Design

Text & Photographer: Jacinta Neoh

Designer & Art Director: Christian Kuster
Archi-typographic design: Geogory More, Nick Mckenzie
Company Name: CHK design

Designer: Bob Aufuldish, Supreeya Pongkasem
Photographers: Richard Barnes, various
Art Director: Bob Aufuldish
Design Company: Aufuldish & Warinner

Designer: Carlos Segora, Tnop, Dave Weik
Illustrator: Alex Wald
Art Director: Carlos Sagora, Tnop
Design Company: Segura Inc.

Designer: Tamme Dutson, Clindy Patten
Photographers: IIan Jacobson, Michael Mulno
Art Director: Clifford & Stoltze
Design Company: Stoltze Design

Designer,Illustrator,Photographer, Art Director: John Resh
Design Company: Viper Press

Creative Director: Terry Jones
Photographers: Corinne Day, Matt Jones
Consultant Art Editor: Laura Genninger, Studio 191
Design Company: i-D Magazine

Designer & Design Company: Fluid Design

Designer: David Slatoff,Lamar Cohen
Photographer: Josh McHugh, Christopher Gallo, Tamar Cohen
Art Director: David Slatoff, Tamar Cohen
Design Company: Slatoff + Cohen Partners Inc.

Designer: Theo Nelki
Photographer: Max Cardelli, Dan Chavkin, Various
Art Director: Theo Nelki

Designer & Art Director: Christian Kuster
Design Company: CHK Design

Designer: Peter Chadwik, Zip:Initial Research & Logo by Red
Photographer: Dan Holdsworth
Art Director: Peter Chadwick
Design Company: Zip Design

Typography

2007-11-18T14:45:00.000+08:00

3D

2007-11-17T15:05:00.000+08:00

Some of my works done in 3D.

Interesting images - Big Ideas

2007-11-17T14:38:00.000+08:00

These are some of the designs that i found while browsing through a book called 'Big Ideas'.
I have chose these images because i find them veri interesting in terms of their colors,graphics and the layout of the whole. Somw even used cool fonts to go with their design.

Designer: Elizabeth Roberts

Designer: Red Design
Illustrator:Jasper Goodwill
Design Company: Red Design

Designer: Dr Peche
Photographer: Mademoi Selle Rose
Design company: Laboratoires CCCP

Designers: Andrew Godfrey, khan Van Grecken, Morten Rowley
Art Designers: Andrew Godfrey, Khan Van Grecken
Photographers: Peter Bainbridge, Andrew Godfey, Eva Godfey
Design Company: DankRealms

Designer & Photographer: Elizabeth Roberts

Designer: Christian Kuster
Morphed Images: Shazad Ahmed
Photographer: Heiko Prigge
Design Company: CHK Design

Sonarc Assignment

2007-11-13T09:40:00.000+08:00

Commercial : Agfa Film

I think the commercial is an effective commercial because the message that they want to potray has been portrayed clearly. And the message is that the camera is water proof and can give a good and clear print quality. The part when the sound of the clicking camera and the part when the guy show the camera portray clearly that the camera water proof. And the last part when the guy is looking at the pictures tell me in some way that the pictures are clear.

Fromt the material reading that i have, this commercial has the strategy of Unique Selling Propotions. It's because The camera itself has a unique quality that it is underwater. And this type of camera are rare. And the general tactic that the use is humor. They use humor to attract attention. Agfa is not a well-known product, thus they can only use the tactic of attention rather than message,acceptance and resistance. Because attention is the only way to make the product well-known.

The information that they provide only feature the water proof quality and they do ot provide information like price,where, when and how to buy the product. Ant this commercial doesnt have any influence and emotions except humor.
Therefore in conclusion, i think that the commercial is effective because it's funny. And that's the main reason.

2007-11-12T23:35:00.000+08:00

I think that this commercial is effective yet funny. Even though its not in English, the message is put out clearly.

ADCON

2007-11-05T11:44:00.000+08:00

This is the final logo that i have chosen.

The logo represents that Adidas is:
- The mark of leading sports
- Strong
- Always striving

The thicker strips represents a hand lifting the brand name Adidas; to show that it is always striving.

The thinner stripes represent the people supporting Adidas.

And the stripe that goes around the logo represents that Adidas is a global company.

And the slogan that i have come up with is 'Strive for the best'.

SONARC

2007-11-04T22:45:00.000+08:00

These 2 commercials i think are the most effective.

The target audience for the first commercial is targeted to all the citizens of the United State and the target audience for the second commercial is to all the people who want to buy a car.

For the first commercial, the spin was treated in a direct manner. Mrs. Clinton was openly persuading the citizens that she will make the home a better place. It is effective because what she has said and what she want to do for the citizen was an emotional thing to the people, especially those have financial difficulties. They will be convinced and we believe that thy will lead a secured when become the one.

For the second commercial, the spin was treated in an indirect manner. The commercial is trying to convinced the consumers that the car is very tough that it won't break in a crash and that it is very compact. Consumers will be attracted because of their quality of being compact. Besides that, the commercials has a good concept and the way it is treated make the commercial look cool.

Nice creation.

2007-10-30T22:35:00.000+08:00

I found this piece of word in youtube and find it very interesting. I think it links with kinetic typography. Its just that this creation has more design than words.However, i felt that on the overall, it's a well done creation with the music and the transformation of stuffs.

Newspaper Spins

2007-10-29T22:11:00.000+08:00

These are a few of spins that i found in the newspaper.

Booming Business : How to earn $10 000 a month
- The spin is that they are attracting people by telling them that they can earn more money in one month. This is to pull or attract, or even promote the company in a attractive manner.

Starhub : Enjoy more rewards from MaxOnline and MaxMobile with Hub Club.
- The spin is that Starhub is making the reader believe that they will give rewards if they join the Hub Club, this is to promote Starhub. But we never know what the reward is.

The difference between weekdays and weekends:
- I have look through both newpaper and StraightsTimes in these2 weeks.
. There are more spins(in advertisement form) for the weekday papers compared to the weekend papers.
. More news on weekend.

Commercial Spins

2007-10-29T21:44:00.000+08:00

The spin is that Hilary Clinton is putting in so many things into her citizen so that they can vote for her.

This advertisement clearly shows that they are trying to win votes through giving free health services. It is clear cut a spin.

Philosophies of Logos

2007-10-29T16:08:00.000+08:00

Red, square boxes symbolising strength, stability and prosperity. A black swirl to denote totality in its services to all. Black serif fonts for its logotype - a respect to tradition, yet modern in its facilities. Let ye who comes against us, beware.

The idea for the 'Star' logo came when Paul and Adolf Daimler, the two sons of the company's founder (and then in charge of the business), remembered that their father had once used a star symbol in his family correspondence.Their father, Gottlieb Daimler, had been technical director of the Deutz gas engine factory from 1872 until 1881. At the beginning of his employment there, he had marked a star above his own house on a picture postcard of Cologne and Deutz, and had written to his wife that this star would one day shine over his own factory to symbolize prosperity.he three points of the star were supposed to represent Daimler's ambition of universal motorization: "on land, on water and in the air".
Over the years the logo evolved, to include the 'Benz' laurel wreath, and then, in 1923, the three-pointed star enclosed in a circle was registered as a trademark.

The company filed three designs to distinguish between the different qualities in which its tools were available:
- A lion, with or without an arrow, for top of the range products
- A crescent moon for second category products
- A hand for third quality.

Subaru was the first Japanese car company to use a name derived from its own language. It refers to a group of six stars - also known by its original Japanese name of mutsuraboshi - in the constellation of Taurus. We'd know them as Pleiades. Subaru is also Japanese for "unite".

The Japanese have a bit of a weakness for mad badges. Hence, the current Toyota symbol that looks like a cowboy in a big hat, but is actually three elipses depicting the heart of the customer, the heart of the product, and the ever-expanding technological advancements and boundless opportunities that lie ahead.

Mind-mapping

2007-10-29T15:24:00.000+08:00

What i fell and know about Adidas...

Adidas Logo Design

2007-10-29T15:18:00.000+08:00

25 logo designs

Brother Animation Challenge

2007-10-24T20:11:00.000+08:00

Please do put some comments. Thank you.

Spins - SONARC

2007-10-22T21:09:00.000+08:00

Spins - Ideas that people are trying to in out mind, making ur believing them.

Here's are some spins that i found through the five days:
- Earn $50,400 & get the World Recognized British Professional qualification at
the same time.
. It'a a free seminar on how to earn more than $3000 monthly
- Global Edupreneur Program
"Booming $100 Million Business"
. Free Seminar on how to earn $10 000 monthly
- Neuslim
The only drink that loses weight and Reshap[es the figure Naturally
- OraQuick for HIV Test
.fast,oral testing, no needle, no pain, reliable results and discreet and
confidential.

The things mentioned above are some of the things that i think is spins.

. Is there a different in how the newpaper handle weekday's paper vs Friday to
Sunday's paper?

Yes, there is a difference. And the difference is that there are more spins in
the weekday paper compared to Friday to Sunday. And i think this is because
more people will buy newpaper during the weekend and thus more news is put into
the weekend papers

Color Theory

2007-10-18T20:14:00.000+08:00

- Atmospheric Perspetive

Done in Corel Painter and took many many weeks of trial and error to perfection.

Digital montage

2007-10-18T13:04:00.000+08:00

My digital Montage

Design

2007-10-18T11:34:00.000+08:00

Flight

Kiss

Water

Car Commercials

2007-10-16T14:48:00.000+08:00

- Mercedes -
A funny commercial. It users a woman who is blond and the common stereotyped term " dumb blond" or "bimbo". The tag line shows that the Mercedes is opposite of the woman, giving the impression that the car is more high-class and more sophisticated to drive around.

-Volkswagen,VW-
This commercial shows the importance of the car towards the guy. With the song, it also shows that the car is an addictive that the guy can't let it go. And by not letting another person drive the car, shows how precious the car is to him; more precious than the lady.

-Toyota-
This commercial also shows that the car is more important than the woman. It shows that both character can't wait to get the car first. And with the song, it shows that they love the car more than they love each other.

-Subaru-
This commercial specifically concentrates on the speed of the car as its being compared to a cheetah which is the fastest running animal.By showing the speed of the car, the commercial is showing the function n quality of the car. This is not available in all cars. So, it's in an advantage.

-Nissan Qashqai-
A very unique commercial which elaborates that the car is a very small and compact car. Besides that, it is also strong as it does not crush easily. I personally like this commercial as it is very unique and different fro other commercials.

.What do you think of consumerism towards the automobile is like in Singapore?
- I think that Singapore is having too many automobile on the road and i strongly believe that having too many automobile is the root of the problem of global warming and the rising temperature in Singapore. And this is the cause of the gases coming out fro the automobile.
Singapore has a very complex network of infrastructure and Singapore is not a big country that it will take hours and hours to travel from one place to the other. Having a car to travel around will make life convenient but will also endanger lives in future. Therefore, i think that the consumerism of the automobile in Singapore is too high and that it should be reduce to improve our environment for our surroundings and own health.

Juxtaposition

2007-08-19T19:31:00.000+08:00

This is my first work which is call juxtaposition. Juxtaposition means to arrange the images in such a way that they look 'together'; have a unity.

Design inspired by forms of nature

2007-08-19T19:26:00.000+08:00

I chose this design because it has the design of flowers. Besides that, this picture gives a bold yet elegant kind of expression because of the colors used. The design is inspired by the flowers and the design is a simple design.

Forms of nature

2007-08-19T19:15:00.001+08:00

I chose this picture because the first time i see this picture it really attracts my attention. And this picture represents nature because it is a desert. The sun that it setting down and the light that it gives really brings out the atmosphere and the feeling of the surroundings, which is the feelig of loneliness, quiet and humidity.

My new blog

2007-08-16T20:48:00.000+08:00

Hai people,
This is officially my new blog. If u try to open my old blog, you will realise the page is totally blank.So, therefore, i created a new one. Haiz, now i have to start all over again. Nvm. And i will never use another template. Haha. ok. Please do put some comments on my works. How i can improve it and all.