Going Back In Time
August 2007
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November 2007
January 2008
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May 2008
XOXO Pride Of Natasha Mohamed Monday, October 29, 2007
Red, square boxes symbolising strength, stability and prosperity. A black swirl to denote totality in its services to all. Black serif fonts for its logotype - a respect to tradition, yet modern in its facilities. Let ye who comes against us, beware.
The idea for the 'Star' logo came when Paul and Adolf Daimler, the two sons of the company's founder (and then in charge of the business), remembered that their father had once used a star symbol in his family correspondence.Their father, Gottlieb Daimler, had been technical director of the Deutz gas engine factory from 1872 until 1881. At the beginning of his employment there, he had marked a star above his own house on a picture postcard of Cologne and Deutz, and had written to his wife that this star would one day shine over his own factory to symbolize prosperity.he three points of the star were supposed to represent Daimler's ambition of universal motorization: "on land, on water and in the air".
Over the years the logo evolved, to include the 'Benz' laurel wreath, and then, in 1923, the three-pointed star enclosed in a circle was registered as a trademark.
The company filed three designs to distinguish between the different qualities in which its tools were available:
- A lion, with or without an arrow, for top of the range products
- A crescent moon for second category products
- A hand for third quality.
Subaru was the first Japanese car company to use a name derived from its own language. It refers to a group of six stars - also known by its original Japanese name of mutsuraboshi - in the constellation of Taurus. We'd know them as Pleiades. Subaru is also Japanese for "unite".
The Japanese have a bit of a weakness for mad badges. Hence, the current Toyota symbol that looks like a cowboy in a big hat, but is actually three elipses depicting the heart of the customer, the heart of the product, and the ever-expanding technological advancements and boundless opportunities that lie ahead.
XOXO Natasha
