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XOXO Pride Of Natasha Mohamed Tuesday, November 13, 2007
I think the commercial is an effective commercial because the message that they want to potray has been portrayed clearly. And the message is that the camera is water proof and can give a good and clear print quality. The part when the sound of the clicking camera and the part when the guy show the camera portray clearly that the camera water proof. And the last part when the guy is looking at the pictures tell me in some way that the pictures are clear.
Fromt the material reading that i have, this commercial has the strategy of Unique Selling Propotions. It's because The camera itself has a unique quality that it is underwater. And this type of camera are rare. And the general tactic that the use is humor. They use humor to attract attention. Agfa is not a well-known product, thus they can only use the tactic of attention rather than message,acceptance and resistance. Because attention is the only way to make the product well-known.
The information that they provide only feature the water proof quality and they do ot provide information like price,where, when and how to buy the product. Ant this commercial doesnt have any influence and emotions except humor.
Therefore in conclusion, i think that the commercial is effective because it's funny. And that's the main reason.
XOXO Natasha
